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Online marketing can be a tough nut to crack, but if done right, its rewards on the profit side are undeniable. Through various digital advertising strategies, you can generate a lot of leads of varying qualities, which you can then follow up with your systems at the back end. Joining Paul David Thompson today is Josh Eberly, partner and COO at Conklin Media, a marketing firm that helps businesses increase their leads, sales, and profits through digital marketing. Josh explains the various options an online marketer can run to generate leads, such as search engine optimization, pay-per-click ads, and Facebook ads. Combined with an efficient follow-up system at the back end, online marketing can help boost your sales and profits in a way you never thought could be possible.